Whether adeptly managing through today’s market fluctuations or advising on future trends, Wilder’s integrated and experienced teams have a unique take on where the retail industry is headed and how to get there.
Our comprehensive, integrated approach, “The Wilder Way” maximizes value creation and produces forward-thinking destinations. Our teams interact daily to ensure that every strategic initiative, permit, tenant buildout, on-site event and building improvement is executed in a first-class manner.
To facilitate this, our teams operate in pods. Each property is “owned” by a pod consisting of an asset manager, lead leasing rep, financial manager, and tenant coordinator/development manager. Additional resources, including our marketing and retail strategy teams, are allocated to specific projects and initiatives at each property.
Crossing at Walkers Brook | Reading, MA
Through dedicated market research and trade area due diligence, Wilder works to create customized merchandising plans for each center.
Then, using our extensive contacts with national and regional tenants, as well as local tenants within each trade area, the Wilder leasing team implements the plan in a way that maximizes potential profitability while at the same time supporting tenant success and asset value creation.
Towne Centre Laurel | Laurel, MD
Wilder’s proactive, hands-on approach to property management ensures the continued success of each shopping center.
The company uses a team approach to devise a management plan that combines technical abilities, on-site relationship building, and a complete understanding of retail real estate to preserve and enhance an asset’s value.
Arsenal Yards | Watertown, MA
In today’s competitive environment, Wilder firmly believes that implementing a strategically developed marketing plan combining on-site experiences with social, digital, and traditional media greatly improves the position of each center.
The Company tailors individual marketing programs to set our centers apart from their competition, develop market share, support retailers’ sales, and ultimately increase the asset’s value.
As retail continues to evolve, Wilder understands the critical importance of quantitative analysis to bolster the decision-making process at all ends of the spectrum- whether for our tenants or investors.
We leverage big data to track our properties’ competitive position in their respective markets, understand where our marketing efforts can increase shopper penetration, and quantify opportunities for tenants in our centers.
Wayside | Burlington, MA
We approach each property with a strategic eye to identify untapped opportunities. Then, with a team that expertly drives design, planning, permitting, construction management and tenant coordination, Wilder successfully delivers newly invigorated, vibrant places. We pride ourselves on providing contemporary experiences that exceed the expectations of customers, retailers, and investors.
Arsenal Yards | Watertown, MA
Whether navigating a complex site or ensuring that a tenant executes their buildout on schedule and according to plan, Wilder ensures that the entire construction process runs smoothly, from initial planning to final sign offs. We are acutely aware of the many stakeholders in every buildout or new endeavor and is staffed with experts prepared to monitor and negotiate with contractors and subcontractors throughout the process.
We believe it is critically important to not only think like owners, but to be willing to invest in our properties, where our expertise will guide the creation of new value. Wilder co-invests with institutional partners in over 50% of the properties currently under management.
Our acquisition team has a long history of sourcing retail real estate throughout the US and Puerto Rico. We continue to focus on identifying dynamic assets that offer (or can be repositioned to offer) long term value for Wilder, our clients and our partners.
We are actively seeking core and value-added retail assets for repositioning, redevelopment, and expansion.
Through several market cycles, Wilder has been on the forefront of creating unique destinations that offer compelling experiences for shoppers and visitors alike. The results speak for themselves: Arsenal Yards, Garden City Center, and Dedham Mall all demonstrate our ability to deliver a tailored business strategy that enhances value for our partners and enriches the communities we serve.
In 2013, Wilder purchased what was then known as the Arsenal Mall with partner, Boylston Properties. Previously owned by a national REIT, Arsenal Mall was a B level center with mediocre sales, growing vacancy, and an uninspired 1980’s addition detracting from two historic brick buildings. Regardless, Wilder and partners recognized the tremendous redevelopment potential of the site.
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In 2009, Garden City Center was a tired and struggling property. Major tenants Linens n’ Things, Circuit City and Borders had all shuttered their stores leaving large vacancies. Despite being leased and managed by one of the largest retail operators in the country, the property was unable to achieve stabilization.
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Dedham Mall was part of a nine-center portfolio acquisition made in 2007 with joint venture partner, O’Connor Capital Partners. Well-located with a strong tenant mix including Stop & Shop, Dick’s Sporting Goods, T.J. Maxx and productive small shops including Five Guys Burgers, Chipotle, and Starbucks, the 748,000 square foot center was well positioned as a dominant shopping place in its trade area.
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